Can business cards be an employee motivator? Yup, and more!

I often blog about employee motivators, and if they’re low-cost, even better.  Here’s one that falls into that category, and it’s fairly unusual.  Business cards.  Yes, business cards.  Let me explain.

Normally, we give business cards to the people in our organization who deal with external clients and customers.  Logically, that makes sense – why else would you need biz cards, right?  Wrong.  Here are two very good reasons to give all (and I mean all) your employees their own cards.

One, it is an incredible motivator.  You will be stunned at the pride people feel and demonstrate when they have business cards.  In fact, those who would not typically get cards appreciate them the most.  I remember years ago when I managed an accounting department, the accounting assistant was so thrilled about getting her own business cards that she even had several laminated and attached to her bags.

Two, what a great way to promote your company!  Whether you’re the CEO or a mailroom associate, you have frequent opportunities to give your organization positive exposure.  At meetings and parties and other public events, people always ask the classic question “What do you do?” which usually translates to “Where do you work?”  Business cards not only do the trick, but also give you free advertising to boot!

Supervisors and managers, think about it – for just a few bucks, you can not only make your employees feel better about their work and their employer, but you can also turn them into ambassadors for your company by letting them proudly promote and advertise your organization.

Do you agree with me?  I’m always interested in your opinion.  Tell me what you think about what I’ve said, and why.  Please add your comment below.