A client with offices around the world recently asked me for assistance in resolving several communication issues that have arisen between their staff in different country locations. During my numerous conversations with leadership and field staff in this company, it occurred to me repeatedly that cross-cultural differences don’t just exist in companies that have global operations; they also apply to organizations that operate within just one country. The reason: our workforce today is global and culturally diverse; you don’t need to reach across a border to deal with people of different ethnicities and cultural backgrounds!
In fact, I’ve written in the past about the importance of cultural context when communicating – remember when this cola advertisement that failed to deliver, and this toilet freshener product design that went horribly wrong? In this week’s blog posts, I thought I’d explore two examples Continue reading