It’s mind-boggling to me that so many companies still don’t understand the importance of making it easy for their customers to buy from them. In fact, I outlined two specific examples of customer service failure in Are you easy to work with? – a lesson in client responsiveness just less than a year and a half ago. Well I’m back again today with yet another stellar example of how to push revenue out the door and directly to your competitors.
Just recently, I was in the market for solid wood Canadian-made furniture, specifically six pieces for the bedroom. Since wandering from store to store is not my idea of a good time, my husband and I pored through manufacturer’s catalogues, both print and online, for months, looking for ideas and styles that caught our attention (and that were within our budget). A few weeks ago, we narrowed our interest down to three specific furniture lines. Despite the fact that I adore the convenience of online shopping, I knew that it was now time to look at them “in person” before we made the final purchase decision. So I fired off emails to the manufacturers (using the contact info on their websites, no less) asking them if there were any dealers in my area who had the specific lines in their showrooms. Two manufacturers wrote back to me within 24 hours, letting me know the names of stores that carried not only the lines I was interested in, but also information about several of their other products. One of them even let me know that they’d let a local store in the area know of my interest, and the next day, someone from the local store called me to follow up to see if I had any questions. The third company, well, I never heard from them. Continue reading