Merge's Blog

4 steps to finding a personal brand

Last month, reporter Sarah Ovaska-Few from Financial Management magazine reached out to me for an article she was writing on what it takes to find and build a personal brand.  As regular readers of the blog know, I have spoken and written on this subject before (see Five ways to build a kick-ass brand) so I was delighted to see if I could be of value to her.

Taking time to reflect on your personal brand can help focus your career goals

Here is a link to an online copy of her article which published earlier this month:

4 steps to finding a personal brand

personal brand

In it, Sarah interviews not only yours truly, but also Dima Ghawi, an executive who went through a personal branding process.  The premise in this article is that if you refine your personal brand, it can help you weigh your career options, highlight your skills, and thus eventually focus your career goals.  Definitely worth a read if you’re thinking about where and how you want your career to grow and progress.

What are your thoughts?  What advice do you have to offer those who are seeking to define their own personal brand?  I would love to hear about your experiences and decisions.

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