Merge's Blog

A short history of the “Lobster”

As many of you know, my most popular keynote has and continues to be my flagship program Why Does the Lobster Cast Off Its Shell? In fact, this is also the name of my book, which went into 2nd edition printing last summer.  What many people don’t know though is that both the Why Does the Lobster Cast Off Its Shell? keynote and the book started life as a Monthly Mega Minute.

Every month since July 2002, as part of my commitment to offer leaders everywhere a quick and easy source for continuous growth and learning, I have written Merge’s Monthly Mega Minute, a bite-sized, yet substantial and practical, nugget of information that you can use immediately to enhance your professional and personal success.  Back in October 2002, I wrote the issue titled A life’s lesson from a lobster.  Later that year, the “Lobster” keynote took shape, and then in 2004 the first edition of the book was published.

Sometimes I enjoy a stroll down memory lane … if you’d like, you can read the original “Lobster” Mega Minute here.

A life’s lesson from a lobster

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