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How your personal brand advances or hinders your reputation in the workplace

personal brandAzadeh Yaraghi is an insightful brand strategist, marketing expert, speaker, #1 bestselling author, and founder of Gogo Telugo Creatives Inc.  She is also my professional colleague and my friend.  I am so excited about the guest post she has penned for us today that focuses on branding YOU!  Personal branding is something everyone should focus on!

From image to influence: How your personal brand advances or hinders your reputation in the workplace

In today’s hyper-connected and competitive professional landscape, your personal brand is the secret sauce that can either skyrocket your career or hold you back in the workplace. Gone are the days when your qualifications and skills, alone, determined your success.  Get ready, because we’re about explore how crafting your personal brand can be a game-changer in your professional journey.

Defining personal branding

Let’s start with the basics, shall we? Your personal brand is basically the way you present yourself to the world, especially in your professional life. It’s a unique mix of your skills, experiences, values, and personality quirks that make you, well, you. In other words, it’s your professional identity, and it leaves a mark.

The power of perception

Now, here’s where it gets interesting.  How others see you matters.

Picture this: Sarah and John, two equally talented and experienced colleagues. But here’s the twist – Sarah actively works on her professional image, while John, not so much. When a big promotion comes along, guess who’s likely to grab it? Yep, Sarah! Why? Because her personal brand is strong, and she’s got visibility. People know what she brings to the table.

In the workplace, your brand acts like those funky kaleidoscope glasses – it shapes how people see you. Are you the reliable team player, the creative problem solver, or the go-to leader?  Your personal brand should reflect what you want to be known for, and this perception can be your ticket to influencing decisions, leading projects, and climbing that career ladder.

Now, let’s get practical.  How do you build this marvelous personal brand of yours?

Here are the essentials:

Building your personal brand

  1. Soul-Searching: It all starts with some deep soul-searching. Know yourself inside out – your strengths, your weaknesses, your values, and the things that make your heart sing. That’s the foundation you should start with.
  2. Unique You: Figure out what makes you stand out from the crowd in your field. What’s your secret sauce? Your brand should highlight those one-of-a-kind qualities.
  3. Consistency Rules: Your personal brand should be consistent across the board. Whether it’s your LinkedIn profile, your interactions at the water cooler, or your contributions at work – keep it real and keep it consistent.

Now, let’s talk about the perks of having a stellar personal brand:

The impact of a positive personal brand

  1. Career Rocket: A robust personal brand can be your launchpad for promotions and new opportunities. When those leadership roles become available, the decision-makers who think highly of you will put you at the top of the list.
  2. Influence Magic: People with influential personal brands tend to have more sway in the workplace. Your colleagues and higher-ups are more likely to listen to your ideas, respect your opinions, and follow your suggestions.
  3. Trust Magnet: Trust is the glue that holds professional relationships together. A solid personal brand builds trust with colleagues, clients, and stakeholders, making collaborations smoother than a jazz solo.

But wait, there’s a flip side. A not-so-great personal brand can trip you up in your career:

The consequences of a negative brand

  1. Opportunities MIA: Missed promotions and important projects are in line with expectations if your brand screams “unreliable,” “unprofessional,” or “cold.”
  2. Rocky Relationships: A lousy brand can strain relationships with colleagues and turn teamwork into a nightmare. Rebuilding trust? Well, that’s like unscrambling an egg.
  3. Career Plateau: A negative brand can derail your career. If you’re not seen as an asset, climbing that career ladder can feel like scaling Mount Everest.

Now, here’s the cherry on top – maintaining and evolving your personal brand:

Maintaining and evolving your personal brand

  1. Feedback Loop: Keep the feedback loop alive. Regularly ask for input from colleagues, mentors, and trusted pals. It’ll help you fine-tune your brand and keep it in tip-top shape.
  2. Path to Growth: Stay in the know in your field and be open to change. That’s how you’ll adapt your brand as you grow. Take on new challenges that align with your evolving career path.
  3. Stay True to You: Above all, make sure your personal brand stays true to your values and principles. Authenticity is the secret sauce that keeps the trust train rolling.

In a nutshell, your personal brand is your ticket to career greatness. Whether it’s pushing you toward success or pulling you down, it’s your own creation. So, put in the time and effort to shape a personal brand that’s as authentic and fabulous as you are, and watch your professional journey reach new heights!

So I’d love to hear about your personal brand and what you’re doing to build, maintain and evolve it.  Are you already doing some of what Azadeh recommends?  What has worked for you, and what hasn’t.  Do share please; add your comment below.

Azadeh is passionate about supporting purpose-driven clients who want to grow their business and ultimately leave behind a positive and lasting legacy. She works with entrepreneurs and organizations who want to get to the heart of their brand so they can attract their ideal clients, build trust, and shorten the sales cycle.  With 15+ years of international experience, she has built successful brands and earned several marketing awards along the way.   Contact her at 778-316-5707 or at

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