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Tag Archives: Erik Qualman

Why leaders cannot ignore rapid advances in technology

As regular readers of this blog know, I often comment on how important it is for leaders to keep abreast of technology, not just for their own benefit, but perhaps more importantly to stay current in the context of the people they lead.  For several years now, I’ve been saying this, and I’ll say it again: there is a fundamental shift in the way people are communicating with one another, and it has enormous implications for how you should be recruiting, motivating and leading your people.  In the past, I’ve introduced you to two very eye-opening videos by Erik Qualman – Social Media Revolution and Social Media Revolution 2 (Refresh).  Now he’s recently released a new video titled Technology Can Kill to support his book Digital Leader.

Technology has made it possible for you, a leader, to make an impact far and wide, to exert more influence than ever before.  Are you accepting this reality, or are you fighting it?  What are you doing to embrace technology?  Or not?  Does this video have any implications on how you are or should be leading your people?

Leaders have to pay attention to the impact of social media

Last September, I wrote a blog titled Why leaders cannot ignore social media.  It was prompted by a YouTube video based on Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business.  The question posed in the video was: is social media a fad?  The answer was clear, and given that my professional practice focuses on turning managers into leaders, I asked the next question: what are you doing as a leader to harness the power of social media?

Well, Erik Qualman recently released Social Media Revolution 2 – a refresh of the original video with new and updated social media & mobile statistics.  If you ignored my message the last time around, then please, do yourself a huge favour and watch this new edition.  The evidence is even more compelling than it was the last time!

I said it 10 months ago, and I’ll say it again.  There is clearly a fundamental shift in the way people are communicating with one another, and it has enormous implications for how you should be recruiting, motivating and leading your people.  And if you look at the long-term success of your organization, social media is changing how your clients and customers select and buy your services and products. What are you doing to keep up with them?

Why leaders cannot ignore social media

This eye-opening YouTube video was recommended to me by an online colleague, and it poses the question – is social media a fad?  My take: you absolutely MUST watch this video!  It doesn’t matter whether you are a leader in a large company, a start-up entrepreneur, or somewhere in between, you owe it to yourself and the continued success of your organization to do so.  In less than five minutes, Erik Qualman will give you a perspective on social media that you may have never considered before.

So now you’ve watched the video, and you probably also know that the focus in my professional practice is turning managers into leaders.  The question just begging to be asked is: what are you doing as a leader to harness the power of social media? There is clearly a fundamental shift in the way people are communicating with one another, and it has enormous implications for how you should be recruiting, motivating and leading your people.  And if you go beyond your department and look at the long-term success of your organization, social media is changing how your clients and customers select and buy your services and products.  What are you doing to keep up with them?

I don’t know if you caught all the specific statistics in the video, but this is not just a “young people” thing — social media users are not just the Millennial generation!  This wave is coming fast and furious.  It’s not a small rapid in the river or a little wave on the beach; this is a tsunami that is coming stronger and faster than you might realize.  And it’s coming right at you!  Tell me … what are you doing as a leader in your organization to keep up with your employees  and your customers?