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What does it take to become more persuasive?

Okay, I’m super pumped! Today marks my first column for, the online version of Profit Magazine, a Canadian business magazine aimed at entrepreneurs, focusing on how to find opportunity and seize it, management practices, case studies and access to peer groups. Today’s column is titled How to become a persuasive triple-threat and explores what it takes to get more people to buy your ideas.

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Three things that will make you persuasive

Whether or not you have “sales” in your job title, you are a salesperson.  Even if you’re not selling a product or service, you’re selling your ideas, your points of view, and yourself.  The ability to get others to see things from your point of view is a key determinant of professional success.  Persuasive communicators are seen as confident, credible and trustworthy.  They’re likeable.  They get things done!  And the research shows that persuasive people are characterized by three specific traits.  In the latest issue of CGA Magazine, I explain this “triple threat” of persuasiveness.  Read the entire article titled Skillfully Convincing Others.

So … are you persuasive?  Which of these three characteristics do you find to be the most significant?  Please share your experiences.