Blog

Category: making the sale

Want to be more persuasive? Become more likeable

If you’re going to be successful in your career, you need to be exceptional at selling. Not necessarily products and services, but, perhaps more importantly, your ideas, your points of view and yourself.  But how persuasive you are depends on

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To make the sale, show value to your buyer

What does it take to make the sale?  I’ve always believed that if you want people to buy — buy your product, or your service, or even you — then you need to show them, clearly, in brilliant technicolour, the

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Become more persuasive by applying the action story-telling technique

I often write in the blog about what it takes to become more persuasive in the workplace (including this column I wrote last year for Profit Magazine).  A few weeks ago, one of my professional colleagues offered me a perspective

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What does it take to become more persuasive?

Okay, I’m super pumped! Today marks my first column for ProfitGuide.com, the online version of Profit Magazine, a Canadian business magazine aimed at entrepreneurs, focusing on how to find opportunity and seize it, management practices, case studies and access to

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How to persuade and influence senior management

As your skills as an exceptional leader and communicator grow, your level of interaction with your organization’s senior management will increase as well.  You’ll find yourself in situations where your ability to persuade and influence others will stand you in

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Be prepared to show what you “sell” – 2nd edition

A misguided Aussie retailer wants to charge people for “looking”. But for a successful “sale” you need to show benefits and value FIRST.

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