For any kind of organizational change – procedural, structural, or technological – to be successful, three key players must be involved: the champion, the change manager, and the employees and/or stakeholders who have to accept and implement the change. This fundamental premise of change management is fittingly illustrated using the metaphor of a bus.
Three key players
Think about a change initiative as a journey carrying many people from the status quo to the new normal. For travel from one point to another to occur, first you need the vehicle, in this case the bus. Which means that you need an investor to finance the purchase of the bus, paint it in team colours, and provide ongoing funding to keep it roadworthy. This investor is the champion.
Then you need a driver to navigate the bus, plot a route from the beginning to the end of its journey, making stops (and detours if necessary) along the way. This is the change manager.
And of course you need your passengers to willingly come on board to make the journey. True, some may have to be dragged on kicking and screaming, but the majority need to come on voluntarily, and preferably enthusiastically. These passengers are the employees charged with implementing the change, and other stakeholders who face the outcomes of the change. Continue reading