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I versus We – both are powerful in different situations

IVsWeIn my leadership and communication programs, I often teach how to use “I” language to reduce defensiveness in others, particularly when trying to convey a message that may be perceived as negative.   “I” language is a very powerful communication tool in certain situations, but I am often asked – Why not “we”?  Good question!  So let me answer this question of “I versus We” in today’s blog post.

“We” has an important place for leaders in a business environment, specifically at its most effective when being used to take credit.  “We beat this quarter’s sales targets” or “We achieved 99% customer satisfaction ratings in April” are great situations in which to use “we”.  It builds team spirit and morale, creates positive energy, and as an extra bonus – makes you come across as a graceful leader.  This is true even if it was one person that contributed the most to the great result, because there is nothing stopping you from following up the initial statement with more detail about individual performance.  In contrast, Continue reading