If you’re a regular subscriber to my blog, then you know that I have long-believed that leaders today cannot ignore the impact of social media in the workplace. In fact, I blogged on this very subject just last July. Social media is a fundamental shift in the way that people communicate with one another, and therefore it has enormous implications for how you should recruit, motivate and lead your people. And in the long-term, social media is changing how your clients and customers select and buy your services and products. In fact, it is exactly this that prompted me to start this blog back in September 2009. Recently I was asked by Outlook Magazine to share my story about why and how I chose to enter the sometimes murky world of social media. You can read the entire article published in their Spring 2011 issue.
Do you have a presence in the places that are frequented by your current and future employees and customers? What are you doing to make sure that you continue to be relevant and significant to your stakeholders as your market demographics shift?