Merge's Blog

What vs how – Amazon lost sight of the difference

web-rb-co-gupta-sunderji-08Amazon’s leadership forgot that ‘how’ is as important as ‘what’

The Globe & Mail asked me to write a piece for their Weekend Commentary & Analysis section, a regular feature in the weekend paper where subject matter experts are asked to provide insights into the top news stories of the past week.  Here is a link to this story that ran in Saturday’s print and online editions.  For me the fundamental issue in the case of Amazon’s toxic work environment came down to what vs how.

http://tgam.ca/ELKe

Interested in your thoughts as well.  What went wrong at Amazon?  Or is there anything wrong?  Please share your thoughts directly on The Globe‘s site or add your comments to our blog right here by adding your response below.

Ironically, I wrote a piece for The Globe back in October last year that addressed this very same issue from a slightly different perspective.  Why are so many managers useless as leaders? had over 30,000 views and 24,000 direct shares in just the first three days online so this topic clearly struck a chord with many back then as well.

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