Merge's Blog

Want to be more persuasive? Become more likeable

If you’re going to be successful in your career, you need to be exceptional at selling. Not necessarily products and services, but, perhaps more importantly, your ideas, your points of view and yourself.  But how persuasive you are depends on three factors — your expertise, your honesty, and your likeability.  And the most abstract (and elusive) of the three is likeability!  While I am certainly not suggesting that you should spend all your waking hours focusing on being more “liked,” it is worth keeping in mind that likeability can be the swing factor in how persuasive you are, in how well your ideas and point of view are heard and acted on.

Which is why my column in this morning’s The Globe and Mail lays out the seven simple things that extraordinarily likeable people do, consistently and repeatedly.

Want to be more persuasive? Become more likeable

If you’re a paid online subscriber to The Globe, here is a direct link to the column on their site: If you’re a subscriber to the print edition, please note that the online version goes up earlier and this column won’t be there till Wednesday.

I’d love to hear your thoughts on what I wrote.  In your experience, how much has likeability been a factor in your persuasiveness?  Have you observed situations in which this isn’t true?  Please share by commenting below.

Here are links to some of my most recent columns at The Globe and Mail:

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