Merge's Blog

Don’t send email that is “Just FYI”!

JustFYILast week I blogged about how you need to get your email subject line right if you want to be taken seriously. Today I thought I’d cover another email blunder people make that just completely destroys their credibility. Don’t send email that is “Just FYI”.

Yeah, I’m talking to those of you who go “cc crazy” – copying everyone and anyone who might have a passing interest or faintly tenuous connection to whatever it is you’re writing about. Yes, I realize that some of you might do it to “cover your ass”. Don’t. If you want your messages to really matter, word of advice – don’t copy too many people. Think about it, just about everyone today I know gets far more email than they know what the heck to do with! So … if you are cautious and thoughtful about who you send your emails to, if you are judicious in the amount of email you generate, you WILL stand out from the crowd. Consider this – if your track record is that you send out a lot of email marked Just FYI, or just for your information, then people begin to assume that everything you send them falls into that category. And the few emails you send that really do matter simply get lost in the crowd. Prudency in who you choose to cc on your messages will give you a well-respected standing amongst your peers, your staff, and senior executives in your organization.

So … do you agree? Is “Just FYI” creating an email deluge that dilutes a message? Or does it serve a useful purpose? Share your thoughts please.

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