Whether or not you have “sales” in your job title, you are a salesperson. Even if you’re not selling a product or service, you’re selling your ideas, your points of view, and yourself. The ability to get others to see things from your point of view is a key determinant of professional success. Persuasive communicators are seen as confident, credible and trustworthy. They’re likeable. They get things done! And the research shows that persuasive people are characterized by three specific traits. In the latest issue of CGA Magazine, I explain this “triple threat” of persuasiveness. Read the entire article titled Skillfully Convincing Others.
So … are you persuasive? Which of these three characteristics do you find to be the most significant? Please share your experiences.
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