Merge's Blog

Five ways to build a kick-ass personal brand

kick-ass personal brandYour personal brand is how others see you. If you want to grow your business, obtain a better job, get noticed by your peers, take your career to the next level, or meet high-quality professional colleagues, the impression others have of you will have a huge impact on your success.  But how do you build your “best” personal brand?  How do you build a brand that “kicks ass”?  And just what does “kick-ass branding” mean?

What does it take to build a kick-ass personal brand?

This is exactly the topic of my latest column for Canadian Accountant titled Five ways for CPAs to build a kick-ass personal brand.  In it, I offer five steps that anyone can take to positively influence how they are perceived by others.  Not an accountant?  Doesn’t matter – the five kick-ass tips I give here apply to anyone who is looking to take their career or business to new heights!

kick-ass personal brand

 

As you can see, authenticity is ultimately at the root of building a kick-ass personal brand.  As far as I am concerned, everything grows from the foundation of genuineness and truth.  But what do you think?  Agree?  Disagree?  This is what has worked for me, but I’d love to hear what you’re doing to build your personal brand.  Share your thoughts here or on the Canadian Accountant website.

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